Articles for February 2022

How One Company Leveraged Health Insurance to Grow its Business

February 11th, 2022

By Alan Wiederhold, GBA

CEOs and CFOs have tended to look at health insurance with a mixture of skepticism, confusion, and outright dread. They think: “Another year, another large portion of our income eaten up by the big insurance carriers.” Making it worse is they often don’t even understand what they’re getting from those carriers, thanks to the fact that the word “transparency” doesn’t seem to be part of the carriers’ vocabularies.

But what if you, the leader of your company, looked at health insurance a bit differently—not as a cost driver, but as a growth enabler? How can you provide your employees with exceptional coverage while saving money to help you achieve your business goals?…
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